Betsy B. Spellman
Chief Marketing Officer
(304) 933-8377
Office: Bridgeport
Energy
Business
Employment
Litigation

Biography

Betsy Spellman is the Chief Marketing Officer of Steptoe & Johnson.  She participates in strategic planning and directs the firm's business development, marketing, and client service efforts to achieve the strategic goals of the firm.  She works with a team of marketing and business development professionals who help attorneys build relationships through client-focused activities.

Ms. Spellman guides the firm's thought leadership efforts as evidenced by the recently published "Below the Surface 2 - Digging Deep on Deals," an award-winning study commissioned to identify the challenges lurking below the surface of shale gas production nationwide.

Ms. Spellman develops branding strategies and coordinates the development of client-focused teams to strengthen client relationships and enhance the profitability of the firm.  She created and manages the firm's client feedback program and acts as the "voice of the client" for the firm.

Speaking Engagements

“Redefining Thought Leadership: Using Content to Start Conversations,” 2014, Legal Marketing Association Annual Conference (LMA)

“Big Data at Your Fingertips: Real Knowledge Drives Revenue and Profitability Up,” 2014, The American Lawyers The West Coast Law Firm Marketing & Business Development Leadership Forum

WVU Law School, Marketing for Law Practices (February 2014)

Panelist, 2014 LMA Annual Meeting, "Redefining Thought Leadership: Using Content to Start Conversations," with Sally Schmidt, Schmidt Marketing, Erika Ritzer, Principal, Greenfield/Belser, and Dan Weede, Shareholder, Carlton Fields Jorden Burt

“How do Law Firms Stay Competitive – and Maintain Healthy Profit Margins – In Today’s Challenging Environment? In a Word – INNOVATION!” 2013, The 18th Annual Law Firm Leaders Forum: The Coming Revolution in the Delivery of Legal Service

“The Five Pillars of Client Service” 2013, David Freeman Consulting Group LLC

Co-presenter "The Dynamically Competitive Law Firm - Capitalizing on Your Differentiators," with Joy Spicer, Elegrity, 2013 Law Firm Leaders Forum

Webcast, "The Five Pillars of Exceptional Client Service," with David Freeman, David Freeman Consulting, and Peter Columbus, Mayer Brown

Co-presenter with Nancy Mangan, Wicker Park Group, "Driving a Business Development Culture," LMA Midwest Conference (September 2012)

Co-presenter with Nancy Mangan, Wicker Park Group, "Driving a Business Development Culture," LMA New England Chapter (January 2012)

Memberships & Awards

Professional
2014 LMA Your Honor Awards, 1st Place Promotional and Collateral Materials - "Below the Surface" Brochure
2013 LMA Your Honor Awards, Social/Interactive Media, 2nd Place - "@GasLawDog" on Twitter
2011 LMA Your Honor Awards, Promotional & Collateral Materials - Announcement, 1st Place - "Steptoe & Johnson Announces New Southpointe Office"
2008 Public Relations Society of WV, Crystal Award, Interactive CD-Rom - 100 WV First Facts
2007 LMA Your Honor Awards, Promotional & Collateral, 1st Place - WV First Facts
2007 Public Relations Society of Central Ohio, Crystal Award - Website
2006 Advertising Association of Charleston, WV ADDY Award - Partner Smart Ad Campaign
2005 Public Relations Society of WV, 1st Place - WV First Facts, 1st Edition
Board Member, LMA Virginias Chapter
Legal Marketing Association
TerraLex Marketing Professionals

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