The firm was awarded the first place award for our groundbreaking research, Below the Surface at the Legal Marketing Association (LMA) annual conference, held April 2-4 in Orlando, Fl. The research was also featured in a national branding publication as an example how law firms could use thought leadership projects such as the Below the Surface research to gain prominence in the legal market.
Below the Surface won the first place LMA award for Promotional and Collateral Materials-Brochure. Greenfield Belser, a leading brand design agency, was so impressed with the research and how it was presented with infographics, that they featured it in their 2013 Annual Review of Back to Brand Basics.
What’s more, S&J Chief Marketing Officer Betsy Spellman was asked to give a presentation at the conference about our research, how it helped with branding our firm, and how the firm is using the research as a business development tool.
Below: Betsy Spellman accepts the LMA Award for Best Promotional and Collateral Materials-Brochure.
Steptoe & Johnson PLLC
Chief Marketing Officer