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    Ed Rice views legal issues and challenges from the client perspective, and understands that the ultimate purpose of all legal work is to meet client business objectives. Ed’s insights on client service come from his significant and diverse in-house counsel experience, including stints as General Counsel to a cutting edge fintech company in Montana, senior level legal positions in large banking institutions, and his many years in private practice counselling a diverse portfolio of financial services, fintech, technology and industrial clients. Ed’s clients view him as their partner and an extension of their C-Suite. His clients appreciate his practicality, his ability to distill complex problems into workable solutions, and his business savvy.

    Ed’s practice is a unique blend of representing clients in areas encompassing financial services (including fintech), privacy and data security, and technology. Prior to law school, Ed worked as an engineer and he brings that discipline to the mix to help clients brainstorm, develop, and implement new products and services, negotiate a myriad of transactions supporting the clients’ businesses, and analyze and solve complex legal problems.  For his financial services clients, Ed has deep experience in e-commerce, federal and multi-state regulatory compliance, retail and consumer banking, and consumer-facing fintech.  Beyond financial services, Ed also has a robust privacy and data security focus helping clients to develop comprehensive data security programs and providing guidance in the event of a data breach. Ed counsels clients on the latest privacy laws, including the European Union GDPR, and California’s Consumer Privacy Act (CCPA). Ed also represents sophisticated technology companies in areas including tech provider agreements and software licensing agreements.  

    Memberships & Awards

    Pennsylvania Bar Association
    Allegheny County Bar Association
    Past Chair, Consumer Banking Subcommittee, Allegheny County Bar Association
    Marquis Who’s Who in American Law (2007-2016), America (2009-2015) and the World (2009)
    Associate Recent Decisions Editor, Duquesne Law Review

    Key Experience

    Experienced in all aspects of Retail and Consumer Financial Services, including Direct and Indirect Lending, Open-End and Closed-End, Marketplace Lending, Home Equity, Auto, Marine, Student Lending, and Unsecured Product Development
    Experienced in payment systems and deposits, including Reg CC; Reg DD; Reg EE; NACHA; Check 21 Act and State UCC Articles 3, 4 and 4A
    Represented financial services institutions of all sizes (assets from $430+ billion to under $1billion) and fintech companies serving the financial services sector, in all aspects of retail and consumer banking including e-commerce, payments products, virtual wallets, merchant services, product design, state and federal regulatory compliance, service agreements, portfolio sales, loan servicing, integration of product lines, retail and deposit banking, and money services business

    Work Experience

    2020 Steptoe & Johnson PLLC
    2012-2020 Sherrard, German & Kelly, P.C.
    2008-2012 Chief Legal Officer, Zoot Enterprises, Inc.
    2004-2008 Sherrard, German & Kelly, P.C.
    1998-2004 Associate General Counsel & Vice President, M&T Bank
    1989-1998 Sherrard, German & Kelly, P.C.
    1988-1989 Senior Attorney, Bank of New York Mellon
    1986-1988 Campbell, Sherrard & Burke, P.C.
    1980-1983 Quality Assurance Engineer, Westinghouse Electric Corporation

    Speaking Engagements


    Contributor to the American Banker, the Baltimore Sun, Smart Business – Pittsburgh, the U.S. Banker and other industry and trade publications on topics dealing with consumer financial services, cybersecurity and the banking industry

    E. Rice, Pennsylvania Secured Transactions Under Revised Article 9 of the UCC: Forms and Practice Manual, 1st ed., 2007/2008, 2009 (Data Trace Publishing)


    Frequent speaker on topics involving Privacy, Information Security, and Consumer Financial Services for various recognized trade forums, including the Pennsylvania Bar Institute (PBI) and the Financial Industries Network (FIN)