Shane M. Rumbaugh

Biography

Shane manages global intellectual property portfolios and litigates contentious federal district court and administrative cases in the field of intellectual property, including trademarks, copyrights, advertising, trade secrets, and defamation. Shane also has experience delivering clear and cogent advice on a wide array of commercial agreements, transactions, and policies.

From Fortune 500 companies to small start-ups, Shane has helped clients of all sizes navigate Trademark Trial & Appeal Board (TTAB) proceedings, initiate domain name challenges under the Uniform Domain-Name Dispute-Resolution Policy (UDRP), file trademark applications, analyze advertising statements, clear content, and much more.

Formerly a small business owner himself, Shane has a greater appreciation for the unique challenges of running an enterprise as well as the value of delivering practical advice to clients. Shane understands the importance of protecting your brand – not just through filings at the United States Patent and Trademark Office, but also through customer service and garnering a genuine reputation for quality goods and services.

Court Admissions

Representative Experience

  • Google LLC v. Supreme Marketing Group, Inc., 18-cv-80674 (S. D. Fla.)
    • Represented Google in a trademark infringement case involving the GOOGLE trademark against Supreme Marketing Group, Inc. in the U.S. District Court for the Southern District of Florida.
  • Sazerac Brands, LLC v. Caribbean Distillers, LLC, 17-cv-00092 (E.D. Ky.)
    • Represented Sazerac Brands, LLC in a trade dress infringement case involving the FIREBALL trade dress against Caribbean Distillers, LLC in the U.S. District Court for the Eastern District of Kentucky.
  • Match Group, LLC v. Bumble Trading Inc., 18-cv-00080 (W.D. Tex.)
    • Defended Bumble Trading Inc. in a trademark infringement case involving the SWIPE mark in the U.S. District Court for the Western District of Texas.
  • Aliaga v. Vox Media, LLC, 21-cv-02866 (D.D.C.)
    • Defended Vox Media, LLC in a copyright infringement case involving an image of Pongo the Orangutan in the U.S. District Court for the District of Columbia.
  • Mozilla Foundation v. TM Web Properties, Ltd., Opp. No. 91234832 (TTAB)
    • Represented Mozilla Foundation in a trademark opposition proceeding against the WEBZILLA BROWSER mark at the Trademark Trial & Appeal Board.
  • The Cookie Department, Inc. v. The Hershey Company, et al., 20-cv-09324 (N.D. Cal.); Hershey Chocolate & Confectionary, LLC v. The Cookie Department, Inc., 21-cv-01675 (M.D. Pa.)
    • Represented The Cookie Department, Inc. in a trade dress and trademark infringement case involving the TOUGH COOKIE mark and chocolate chip design in the U.S. District Courts for the Northern District of California and Middle District of Pennsylvania.
  • Better Homes Realty, Inc. v. Better Holdco, Inc., Opp. No. 91272691 (TTAB)
    • Defended Better Holdco, Inc. in a trademark opposition proceeding against Better Homes Realty, Inc. in support of the BETTER REAL ESTATE mark at the Trademark Trial & Appeal Board.
  • ServiceNow, Inc. v. Starbucks HK Limited, Canc. No. 92073709 (TTAB)
    • Represented ServiceNow, Inc. in a trademark cancellation proceeding against Starbucks HK Limited involving the NOW mark at the Trademark Trial & Appeal Board.
  • Curadel, LLC v. Flare Therapeutics Inc., Opp. No. 91282193 (TTAB)
    • Defended Flare Therapeutics, Inc. in a trademark opposition proceeding against Curadel, LLC involving the FLARETX mark at the Trademark Trial & Appeal Board.
  • Live Oak Manors, LLC v. Live Oak Contracting, LLC, 22-cv-02147 (N.D. Ga.)
    • Represented Live Oak Manors, LLC in a trademark infringement case involving the LIVE OAK mark in the U.S. District Court for the Northern District of Georgia.
  • Northern Food I/E, Inc. v. East Eagle Food Trading Inc., 23-cv-02232 (E.D. N.Y.)
    • Represented Northern Food I/E, Inc. in a trademark infringement case involving the WANGZHIHE mark in the U.S. District Court for the Eastern District of New York.

Licensed In

  • District of Columbia
  • New York
  • Pennsylvania
  • Virginia

Education

  • J.D. William & Mary Law School
  • B.A. Washington & Jefferson College

Memberships

  • Member, International Trademark Association
  • Member, Pennsylvania Bar Association
  • Member, New York Bar Association
  • Member, American Bar Association
  • Member, Washington County Bar Association

Achievements

  • ABA-BNA Award for Excellence in the Study of Intellectual Property Law, 2015
  • The Order of Barristers: Excellence in Courtroom Advocacy, 2015

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News
PITTSBURGH — Shane M. Rumbaugh, Alexander J. Keller, Nicholas R. Raffaele, and Sadye L. Mille...

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